10 Features That Make a Really Great Mobile App

by Adediwura Adeaga

The world today runs on apps. If it is something that people can interact with, then it’s likely that there is an app available for it. Well-designed apps are eye-catching and make you want to use them, whilst poorly designed ones are just frustrating and don’t do what we want them to. What features and app design elements separate the proverbial wheat from the chaff when it comes to mobile applications?

Here are the 10 features that make a really great mobile app:

1. Simplicity:

No user should need a manual to use your app. If your customer cannot access their information fast enough and easily, they will become frustrated and do it the other way – possibly by using a competitor’s app. Avoid ambiguity, improve customer experience, and will encourage them to continue using it.

2. Speed:

Fast-loading screens are important. No user has all the time in the word for an app that is taking forever to load, avoid keeping your mobile app users waiting to try to open a page on your app, it makes them lose patience. Speed includes an appropriate set of graphics and not fetching large tables and databases. Make it simple and keep it fast enough.

3. Security:

Internet security is becoming an ever-increasing issue and the same applies for your app. Hackers may attempt to place malware into your app, intercept sensitive information traveling over the network, steal customer data for identity theft or fraud or get hold of private business assets. All of those potential issues mean that your app security must be watertight, rather than something that you tack on as an afterthought.

4. Flexibility:

We have 2 main mobile operating systems (iOS, Android). To achieve wider adoption, your app needs to be available on both.

5. Good image resolution:

Blurry or pixelating images is another turn-off. While you have to balance app speed against functionality and resolution, you need to make sure that what you have on screen is sufficiently detailed to make the user experience worthwhile. Your app needs quality designs and images, users expect to have hi-definition.

6. Colour scheme:

Ensure your color schemes are bright and bold; make use of eye-grabbing color schemes that will pull your customers in. Make your app look stylish and professional at the same time.

7. Push notifications:

Relevant and personalized push messaging is much better than unsolicited messages since they are aimed solely at the particular user and likely to be of interest to them.

8. User Feedback:

Having a 5-star review from users won’t only help to certify the authenticity of your business, it also helps to build trust with potential clients. And the best way to get feedback is to ask the user themselves. Feedback is the perfect way to get your customers to tell you what they want.

9. Updates:

Once you have your feedback, you can sort out how to make your app more relevant to your customers, and send out updates periodically, which means you will not only end up with a better product but also can respond to security issues as they arise. It keeps your app fresh and allows users to experience more of what they want.

10. The Ability to Work Offline

Provide as much app usability as possible without an Internet connection. This feature has to be balanced, of course, with the issue of data protection and security. What and how much data and functionality is stored on the device depends on your specific mobile app requirements.

As you can see, a lot goes into developing a really great mobile app that users adore. Talk to us at Epower to get started on your new mobile app today!

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