5 reasons your business needs a digital marketing strategy

by Tolase Favour

Gone are the days when physical flyers, billboards and TV ads were enough to win market share. Today, the battle is predominantly fought online.Digital marketing is extremely organized, exceedingly targeted, and delivers excellent results in real time. A proper digital marketing strategy helps you build more awareness and drive sales.

Here are 5 reasons your business needs a digital marketing strategy:

1. Affordability

Digital marketing is way less expensive than other marketing channels. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing. Facebook ads and Google ads are a great place to start.

2. Access

40 million Nigerians own an internet-connected smartphone. Simply put, no other marketing channel can give you the gargantuan access and stupendous firepower digital marketing can. With remarketing ads, email and text marketing, and social media – you can be in front of your audience while they use many different apps on their mobile phones.

3. Flexibility

There are many forms and uses of high-quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies. With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time.

4. Interactivity

Asides from the ability to combine multiple types of content, including photos, video clips, and audio, digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, making them feel respected and part of the community you’re building.

It also allows you to gather invaluable information on customers’ reactions and preferences.

5. Tracking

Besides communicating with customers, Digital marketing lets you track the activities. You can monitor which ads and types of content they have seen shortly before they make a purchase. This tells you which marketing methods are most effective, allowing you to refine and improve your strategy. Remember: you cannot manage what you can’t measure.

And Finally

If you don’t know your audience, fear that your competitors can take your market share, lack a unique value proposition, or have a poor presence online, you need to immediately take action: craft and implement a digital marketing strategy.

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