by Oluwatosin Alabi
If you are reading this, it’s most likely that you either fall into the category of people considering what domain name to use for their website, or people learning about what it takes to own a website. Whatever category you fall into, this article will address everything you need to know about choosing the right domain name.
Did you catch our article on the different website domain extensions and their meaning? You can click here to read through if you didn’t. Choosing the best possible domain name is crucial for the success of your website while choosing the wrong one can be detrimental to and cause a lot of damage to your business.
What are Website Domains?
A domain name is your website name. It is the address of your website people type in the browser URL bar to visit your website. It can either be a top-level domain (These are domains that have only one extension, e.g., epower.com), or a second-level domain (second-level domains are domains that have two extensions. E.g., epower.com.ng). In simple terms, if your website was a house, then your domain name will be its address.
Now that you know what domain names are, let’s dive into how to select the best ones;
1. Research! Research!! Research!!!:
To run a successful business, every single decision must be well thought out. You have to take well-planned steps to avoid the horrors of devastating errors and the repercussions they might bring. This means, if you were not a fan of researching before taking action, you have to become one right away.
Before registering a domain name, you have to search to know if there is already a business out there registered with the same name. This search is called a trademark search. A trademark search helps you to see if there is a similar or exact name already trademarked.
If you already have an offline presence for your business, picking a domain name for your website should not be hard, because you already have a business name you can use as your domain name.
The thing is, infringing on a trademark can be truly downright awful. A good example of infringing would be going for jumia.net when a brand already uses jumia.com. sometimes, this might just be an honest mistake, but it could be avoided altogether by conducting proper research, and if you discover anything, you probably need to pick another domain name.
2. Keep it Short, Simple, and unique:
You should select a domain name that is short, simple, and unique in every sense. Simple enough for your customers and users to be able to memorize and recall with ease, and unique enough that it’s easy to spell, and represents your brand appropriately. It is always a smart move to research other websites in your niche and find out what domain names they are using so you can make a better-informed decision on yours.
An example of a unique domain name would be jumia.com. Such a domain is catchy, memorable, and easy to spell. it is way easier to recall than a domain name like BuyStuffsOnline.com.
Some other, more general, characteristics of quality and simple domain name include:
3. Choose the Right Keyword:
Keywords play a significant role in a domain. For SEO and ranking purposes, you need to consider selecting a domain name based on what you want users to see when they search for you on the web. Your keyword must represent your brand. Inserting a keyword in your domain name will help make it obvious what your website is about.
By utilizing keywords in your domain name, you tell the search engines what your website is about. (E.g. Grant Master is an organization that helps individuals and companies win grants with ease. Because they’re all about grants, they chose to go for grantmaster.xyz as their domain name. This is a really smart choice because anytime anyone sees, remembers, or type the domain name, they already know exactly what the organization is all about.)
Good domain names are not always easy to come by. You will need to be creative and combine your keywords with other words to make your domain stand out. It is difficult to find a domain with your target keywords, that is not already taken.
4. Use of Domain Name Generators:
Currently, there are more than 360 million registered domain names. Searching for a domain name manually can be very time-consuming, hence you might want to consider
using Domain name generators to come up with the perfect domain name.
These tools are simple to use, but also surprisingly helpful. All that is needed is one keyword and these free tools automatically search for your defined keywords. In return, they give you tens or even hundreds of suggestions, full of valid and available domain names that you can utilize right away.
5. Select the appropriate Domain Extention:
There are several types of domain extensions and each one has its use case. the domain extension is the suffix you find behind a domain name. e.g., in the domain, epower.ng, “epower” is the domain name, while “.ng” is the domain extension.
other domain extensions include;
‘.org’ which is mostly used by non-profit organizations;
‘.com’ used mostly by commercial businesses,
‘.gov’ – used by government agencies,
‘.edu’ used by educational institutions, and
‘.net’ used by network organizations, to read more about the different domain extensions, click here.
When selecting your domain extension, choose which suits the nature of your business best. However, (‘.com’) which is used for commercial business is generally well-known and likely the least demanding to recall. Most web users who are not sure of a brand’s domain name usually experiments with ‘.com’ till they either get it right or eventually move on from trying.
6. Purchase Your Domain Name:
After following the practices we’ve itemized, you should have chosen and are ready to purchase your domain name. If you do not want to get into the afore listed suggestions, you can hire a professional Web and App Design Agency to help with the process. They will guarantee your domain name will be purchased only from trusted domain name registrars whose policies, terms, and standards are top-notch. It is also important to note that you do not have to get your hosting and domain name from the same company. You can always connect them later.
With these few points of ours, we hope we have been able to help you understand how important choosing the right domain name is, and the steps you can take in selecting the best one for your business? Of course, we have! Now go out there and give your business that online presence it so much deserves.