Why Invest In A Mobile App For Your Business?

by Damilola Emmanuel Akinosun

Why should you consider building a mobile app for your own company?

Mobile apps are a great opportunity for businesses and users alike. For users, it is one of the easiest ways to find the products they need because it can be done with a single touch. When it comes to brands and businesses, a mobile app adds a lot and contributes in ways that are more than just financial.

Today most people make the mistake of assuming that mobile apps are solely for big name brands like Amazon, Alibaba, and Jumia. The thing is, More and more small and midsize businesses are following the mobile trend, In fact, these days you’ll notice that many small businesses you interact with within your everyday life have their dedicated mobile app — be it the Transportation agency around the corner, or the shopping mall in town. These companies are ahead of the game when it comes to taking their marketing to the next level.

Just in case you are still not sure as to why your business would need a mobile app, here are a few benefits to owning a dedicated business mobile app.

1.) A mobile app provides users easy access to your business and makes them feel special with personalization features

One of the best benefits of having a mobile app for your business is that it has no restrictions and distance barriers. A mobile app makes it easy for anyone anywhere to learn about your products and services, make inquiries with the live chat feature, place orders, and make payments. Businesses that provide mobile apps to consumers offer them not only a convenient and useful software product but also establish an emotional bond between your business and customers with the help of personalization. By remembering users’ settings, wish lists, shopping carts, and progress in rewards programs, the consumer feels more important. Also, it significantly improves their experience since they do not even have to log in over and over again to get everything they need.

2.) A mobile app serves as a sales and brand recognition booster

There is no single business on earth that doesn’t aim for constant growth and increase in profits. The successful experience of market leaders like Amazon, Alibaba, Jumia, and others proves that mobile apps can help you significantly boost sales. Also, the more often customers get involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

3.) Mobile apps provide businesses access to a wider range of audience

With over 2.7 billion smartphone users across the world, it’s no surprise that the mobile app industry is thriving. App usage and smartphone penetration are still growing at a steady rate, without any signs of slowing down in the foreseeable future. ( https://buildfire.com/app-statistics/) Customers are on their smartphones “all the time” now. Smartphones are no longer just gadgets – they have become rather a part of our lifestyle. Also, when considering getting your business a mobile app, It is also a good idea to build a cross-platform application, that is, it should work on both Android and iOS to cover as many potential users as possible.

4.) A mobile app can serve as a powerful marketing tool

Global brands spend millions on promotional campaigns to attract new customers. Small and midsize businesses usually cannot afford this kind of spending on marketing, so that is a situation when an app can significantly help them. It is well-known that people spend lots of hours on social media, and this “weak spot” can be turned into one of the biggest benefits of a mobile app for a business. There are also the benefits of “Notification’s Access” e.g. you can send notifications about the latest offers and products to your users even when they are not on the app.

5.) A mobile app can help improve customer experience and build brand loyalty

The main value that can be offered by mobile apps to consumers is improved customer experience. Even the best responsive website cannot achieve the high level of performance offered by native apps. Also, apps usually work faster and operate well even without an Internet connection. Apps can also employ other hardware and software pieces of users’ smartphones (like a camera, a geo-location, a photo library, and so on) to provide them with the best possible experience. A mobile app is also helpful when it comes to building a powerful brand and generating repeat customers. Rewards and loyalty programs are proven tools to keep users engaged with your app and business.

Damilola Emmanuel Akinosun
COO/Chief Design Officer
Epower.ng (A global website and mobile app agency based in Ibadan)

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